When it comes to creating landing pages, less is more: that’s the simple rule of thumb that is applicable when it comes to designing landing pages that can elicit a response from the user. Not only is the landing page the best showcase of your product portfolio, it is also a revenue generating tool.
Your customers get an idea of your product bandwidth and service delivery format with what you choose to portray on your landing page. So it is important that it is clutter free and can give the user some space to think and apply his mind to product and service selection. The lesser the items in front of him to choose , the faster and more likely is it that he or she will make an impulse decision regarding the purchase of the product or service.
Stay clear of unnecessary advertisements, even if it means a slight revenue loss and this is one page where you can put in some attention grabbing design that can arrest the attention span of the user.