Category Archives: Web

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WordPress: The undisputed king of CMS!

Category : Web

Responsive web design has its roots in the changing digital landscape of the world as it enables web developers to develop websites that can render easily on all sorts of devices with equal ease and equanimity giving users the never before opportunity to view websites with all their features on the go.

Most enterprise and business users have a minimum of two to three devices at their disposal which they use simultaneously and on the go in order to access the web. Some websites do not render well on mobile phones and instead of images thumbnails appear and tabs appear which make viewing the website a pain for the viewer. Similar horror stories appear when the website is viewed in personal digital assistants like ipads, tablets and similar such devices.

 

Belief in Simplicity

Designers who understand this predicament of users and can offer brilliant solutions that can overcome these challenges win in the marketplace when it comes to occupying mindshare and market share for the companies they are aligned with. There is a lot of literature that is available on the net for this kind of topic but actually very few designers can make sense of it all if they do. Those who understand the craft of web design thoroughly know that their primary aim is to develop websites that deliver an optimal viewing experience. Simplicity of reading combined with easy navigation is the essence of responsive web design. Users increasingly demand websites that require a minimum of resizing, panning, and scrolling while they are accessing websites on the go be it through their mobile devices, laptops or personal digital assistants, PDA’s as they are known.

How to get it right

The key to getting it right lies in building a website that adapts to the changing environment by using fluid, proportion based grids, flexible images so that they render perfectly on the screen of the user. In order to achieve this, the fluid grid concept calls for the page element sizing to be in relative units like percentages, rather than absolute units like pixels or points which used to be the norm earlier.

Flexible images that are to be used within a website are also sized in relative units in order to prevent them from being displayed outside their containing element and it helps the website to maintain its visual appeal. Media Queries, when they are used in the construction of a page allow the page to use different CSS Style rules based on the characteristic of the device, the site is being displayed on and in this case it is the width of the browser.

Server-side components  when combined with client-side ones such as media queries can produce faster-loading sites that render in an instant over cellular networks and also deliver richer functionality avoiding some of the pitfalls of device-side-only solutions that were being used by web developers before.

Winning in today’s marketplace requires websites to be mobile aware, device aware and audience aware, if you plan to gain mindshare and market share.


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Google Penalties: Staying In Control !!!

Category : Web

The title of this passage quite rightly sums what internet marketers have to follow like gospel truth. In keeping pace with competition some internet marketing professionals lose sight of the fact that they have to be in control and follow the unspoken rules that Google and other search engines have laid down in order to organize the world’s information.

They often resort to short cuts and irresponsible marketing techniques in order to get high ranks on search engines for certain specific keywords. In fact, most of these black hat seo operators are actually fly by  night operators who just want to rip off clients by showing them  quick results in double quick time without taking a long term view of the

Well Google has tweaked its algorithm to take care of such operators and only those websites with original links and genuine links pointing towards them are offered high ranks. The change came from 2007 when Google first introduced the PageRank algorithm and thereafter many updates (nearly 500-600 times in a calendar year) have happened to its ranking algorithm. The most notable being the Panda, Penguin and Hummingbird Updates.

Save yourself from the Shock!

If you are a webmaster or a business owner, there is nothing more shocking than typing the words of your website into the search box and not having to see your website appear on search results.

Most penalties that are imposed by Google are not announced by it and as a webmaster you may be scratching your head as to what happened for why it happened. Very rarely would a website administrator find a message in the webmaster tools section by Google informing him of the misdemeanor.

  • Blacklisting  of the website
  • Throwing the website in a sandbox till the domain expires
  •  Duplicate Content being identified by Google bots.
  •  Any other black hat tactic that is identified by Google.

To be on the safe side, it’s always better to go through Google’s webmaster guidelines in order to have a clear cut idea of what Google wants.  The Google Search Quality team has outlined a few methods by which you can take control of unnatural links pointing to your site and how to deal with links that you find impossible to remove or control.

The rules and penalties that have been outlined above are for your own benefit only and you must remember that the web is a universe in itself and it has its own rules and regulations. Search Engines like Google are the gatekeepers of this ever growing universe as they classify information and render it on the screens of the users based on the keywords typed in the omnibox.

So, whether you are a web developer or a web marketer, the important thing to remember is that you have to be a responsible netizen as that will ensure that the whole community benefits by having organized and easily accessible information on every topic under the sun for one and all.


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