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A bit about Web designing as we know today!

Category : Web

The web is no longer a new media. It has been  around for nearly two decades and   with the development of the web and the increase in the number of users, web  designers have over the years seen the medium, grow evolve and become sophisticated enough to adapt to the ever changing technological environment. This is one industry which has constantly reinvented and re-engineered itself in order to be relevant to users across age groups and on all three screens: the computer, TV and mobile. It is this adaptability to various web design platforms that has made responsive web design, parallax web design and other forms of web design quite popular in the global IT space.

  • Responsive Web design:

The name says it all, responsive meaning the ability to respond to the changing user interface. With newer devices coming every six months in the market, websites have to respond to the changing graphical user interface and therefore they have to be designed in such a way that they render effectively on the screens of the users perfectly whenever they are fetched from the browser and RWD or responsive web design is the method with which they can do so.  If you Google responsive web design you will get plenty of information about this new methodology and how you can get it right with the help of skilled designers who know the nuances of the business in and out.

 

  • Parallax Web Design

This is a relatively new phenomenon in the market and involves parallax scrolling which involves the background moving at a slower rate as compared to the foreground which creates a 3D effect as a user scroll downs a page. Care should be taken that it is not used profusely but if this technique is used sparingly, it can create an impression of depth which looks really very nice and appealing to the human eye. You will get to know more about Parallax web design if you do a bit of research on the internet.

 

  • Alternative Web Design

There are some alternative web design methods that have surfaced like Web Vaastu wherein a balance of color, style depth, construction and layout is achieved in order to maintain the energy flow within a website as construction of a website is considered equal to the construction of a house. Just as vaastu principles are invoked while designing a house, the same principles are kept in mind while designing a website. Retaining the balance of color and style in all four quadrants of a web page is important. Most websites that have achieved success in the online space have achieved the balance of color and style and are doing phenomenally well.

 

 

The above mentioned ways are some of the ways in which designers can achieve the objectives of a website and one has to analyze carefully the requirements of the customer before choosing the right technology and method to design a website. Great care should be taken while choosing the right technology for designing the website as it will have a bearing on how fast it loads and how much traffic it can handle.


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Web Design: What the Market Demands!

Category : Web

Before we go into the details of what the market demands, here is a small example of how design students are different from management students who are also entrusted with the job of brand building albeit at a strategic level.

 

Interpretation

If you compare how management students approach a problem and how design students approach a problem. You will find that management students employ a data-driven approach in order to find problems related to organizational design, organizational strategy and other such issues. Design students on the other hand, approach and examine a problem from different angles and discuss each element of the problem in great detail. Instead of using a data driven approach, they use a discussion based approach to find solutions to problems.

What you should have in your arsenal

The industry has high demands from young designers and there is increasing pressure to ensure that designs are not only fresh and unique, they should also stand out from the rest. In fact, they have to be a class apart in order to create an indelible difference in the minds of users. Designers often have the challenge of catering to users from varied demographics and age-groups so an ability to think on one’s feet is extremely important while visualizing the right designs for your product.

An example will illustrate this better. Suppose you are in the business of selling air-conditioners and you want a website designed for your company. Now think of the kind of design that such a website will have. Can its design be similar to the one adopted by a pre-school chain. NO…that’s the clear answer as it will not gel with the audience.

Expectations of the customers

More over since users visiting the website of a company selling air-conditioners will be mostly males in the age group of 25-45 so they would expect the website to have such a design that it loads faster and they can avoid the world wide wait factor that will eat up their precious time. Easy navigation is another aspect that web designers need to look into in order to make sure that users can find all the information easily and can compare the product with other competing websites in the market in terms of energy efficiency, product quality, warranty and many other features.

Conclusion

Web Designers are also expected to develop websites that can deliver an optimum performance and can meet the expectations of the client in terms of usability and eye-appeal. The designs should offer a relaxed feel to the customer by using the perfect blend of color combinations and can offer optimum download speeds to help customers navigating the website from their mobiles or having low download speeds.

Interactivity is another element that has crept in the web design space with the advent of web 2.0. The website layout and structure should be such that they make the users bookmark the site or show it to their friends immediately and if your website can fulfill these parameters, then it is sure to be a hit!


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