Category : Web
Responsive web design has its roots in the changing digital landscape of the world as it enables web developers to develop websites that can render easily on all sorts of devices with equal ease and equanimity giving users the never before opportunity to view websites with all their features on the go.
Most enterprise and business users have a minimum of two to three devices at their disposal which they use simultaneously and on the go in order to access the web. Some websites do not render well on mobile phones and instead of images thumbnails appear and tabs appear which make viewing the website a pain for the viewer. Similar horror stories appear when the website is viewed in personal digital assistants like ipads, tablets and similar such devices.
Belief in Simplicity
Designers who understand this predicament of users and can offer brilliant solutions that can overcome these challenges win in the marketplace when it comes to occupying mindshare and market share for the companies they are aligned with. There is a lot of literature that is available on the net for this kind of topic but actually very few designers can make sense of it all if they do. Those who understand the craft of web design thoroughly know that their primary aim is to develop websites that deliver an optimal viewing experience. Simplicity of reading combined with easy navigation is the essence of responsive web design. Users increasingly demand websites that require a minimum of resizing, panning, and scrolling while they are accessing websites on the go be it through their mobile devices, laptops or personal digital assistants, PDA’s as they are known.
How to get it right
The key to getting it right lies in building a website that adapts to the changing environment by using fluid, proportion based grids, flexible images so that they render perfectly on the screen of the user. In order to achieve this, the fluid grid concept calls for the page element sizing to be in relative units like percentages, rather than absolute units like pixels or points which used to be the norm earlier.
Flexible images that are to be used within a website are also sized in relative units in order to prevent them from being displayed outside their containing element and it helps the website to maintain its visual appeal. Media Queries, when they are used in the construction of a page allow the page to use different CSS Style rules based on the characteristic of the device, the site is being displayed on and in this case it is the width of the browser.
Server-side components when combined with client-side ones such as media queries can produce faster-loading sites that render in an instant over cellular networks and also deliver richer functionality avoiding some of the pitfalls of device-side-only solutions that were being used by web developers before.
Winning in today’s marketplace requires websites to be mobile aware, device aware and audience aware, if you plan to gain mindshare and market share.